Santa Cruz Bicycles was founded in 1994 in a space not much bigger than a two car garage at 104 Bronson Street in Santa Cruz, California. The Seabright Cannery industrial complex was also home to our compatriots at Santa Cruz Skateboards, RockShox, a surfboard shaper, two bakeries, a salsa company, multiple artists studios, a coffee roaster, a climbing gym, and other assorted riff-raff. Quite an eclectic, but very creative environment.
Our first bike model was the Tazmon—an 80mm travel, dual-suspension bike that rattled established sensibilities, and launched the Santa Cruz Bicycles brand into the full-suspension future. 30 years and 89 bike models later, we’re still pushing the envelope while remaining simply advanced.
If you’re passionate about mountain biking, you know that Santa Cruz is a name that stands out on the trails. At 3Sixty Sports, we’re stoked to offer a selection of these legendary bikes that are all about performance, durability, and that pure riding thrill.
Whether you’re hitting rugged backcountry trails, pushing your limits in enduro races, or chasing those elusive KOMs, we’ve got you covered. Check out the versatile Hightower 4—an all-terrain machine that’s ready for anything. For the adrenaline junkies, the Megatower 2 is built to tackle the gnarliest descents with confidence. And if you’re into e-bikes, the Vala delivers that extra kick without sacrificing control or feel.
What makes Santa Cruz bikes special? It’s the trail-ready performance, the cutting-edge design, and the way they just feel right when you’re carving through singletrack or bombing down a hillside. Plus, we love helping riders build their dream setups. With our custom build options, you can tweak every detail to suit your style.
Why not swing by our Auckland showroom? Grab a coffee, chat with our crew, and take one of these beauties for a spin. We’re all riders here, and we get the stoke of finding that perfect bike. Just a heads up—these bikes are in hot demand, and stock can be tight. So if something catches your eye, let’s make it happen.
Ready to amp up your ride? Come see us at 3Sixty Sports, and let’s get you on a Santa Cruz that’ll make every ride your best one yet.