Santa Cruz Bicycles was founded in 1994 in a space not much bigger than a two car garage at 104 Bronson Street in Santa Cruz, California. The Seabright Cannery industrial complex was also home to our compatriots at Santa Cruz Skateboards, RockShox, a surfboard shaper, two bakeries, a salsa company, multiple artists studios, a coffee roaster, a climbing gym, and other assorted riff-raff. Quite an eclectic, but very creative environment.

Our first bike model was the Tazmon—an 80mm travel, dual-suspension bike that rattled established sensibilities, and launched the Santa Cruz Bicycles brand into the full-suspension future. 30 years and 89 bike models later, we’re still pushing the envelope while remaining simply advanced.